Burger King ties NBA 2K21 trick shot challenge to real-world benefits
Burger King ties NBA 2K21 trick shot challenge to real-world benefits has not posted anything yet
The hamburger chain utilized in-game editing tools to create a custom courtroom, known as The Menu Court, which features several of its most popular menu items. Players who finish a shot from an item marker can post a movie to Twitter tagging Burger King and NBA2K using the hashtag #BKMenuCourt to redeem the real world equivalent of the product.
Burger King partnered with Spanish content founders RobertPG and Papigavi o Vituber to promote the campaign on Twitch and YouTube. Agency David Madrid helped design the campaign that taps into skyrocketing customer interest in streaming and gaming.
Burger King is targeting the gamer cohort via an immersive digital experience that links back to real-world benefits. By embedding The Menu Court at NBA 2K21, the brand has got an opportunity to engage customers that are spending huge amounts of time playing consoles while cooped up at home throughout the pandemic. The stunt's combination of interactivity and menu incentives may appeal to an otherwise choosey, ad-averse consumer group.
The campaign does require some additional steps from participants. From there, fans can hunt"BK_TheMenuCourt" to get the customized stadium decked out in Burger King menu and branding offerings.
Winning a free sandwich is relatively straightforward while scoring a full meal with fries and a soda requires finishing a shot in the middle of the court.The advertising, which started Thursday, will be live through April 4 on PS4 and PS5.