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Printing graphics is one of the most important components of visual communication, as it is the link between the design and the media. It is an art-technology discipline, where professionals choose the appropriate printing technology to get the best out of the desired product. Digital printing provides fast turnaround and economical printing of small runs, while offset printing produces high-volume prints with improved color accuracy and consistency. Screen printing is best for products and apparel, and large-format printing is used for billboards and banners. The quality of printed graphics greatly affects brand image, so accuracy and precision are paramount in all work.
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